top of page

Guest Blog: Why Should You Affiliate with Affiliate Marketing?

Updated: Mar 10, 2022

Ricky Cox, Affiliate Manager at Clickwork7 talks about the benefits of incorporating affiliate marketing into your marketing strategy.

In a nutshell, it's a performance-based marketing strategy that allows brands to engage with potential customers, increase brand awareness, and offer a scalable low-risk solution in a world where data privacy has become accessible to every iOS user.

  • Engage brand new customers and audiences - the customers using affiliate sites are engaging with brands and it's a fantastic way to open the door for your brand.

  • Scalable and low risk - every campaign can be scaled to match your goals as a brand and provides a low-risk way to reach new customers - everything is based on performance.

  • Build trust - empowering customers to choose your products based on your branding and builds a foundation for your relationship with that customer.

Growing your brand can be a daunting task with so many routes to reach your target audiences. I hope this offers a short and sweet summary of affiliate marketing and why you should make the decision to include it in your marketing strategy.

About the Author:

"My 𝑰𝒌𝒊𝒈𝒂𝒊 (𝘪𝘬𝘪𝘨𝘢𝘪 (生き甲斐, 𝘱𝘳𝘰𝘯𝘰𝘶𝘯𝘤𝘦𝘥 𝘦𝘦-𝘬𝘦𝘦-𝘨𝘶𝘺), 𝘢 "𝘱𝘢𝘵𝘩 𝘵𝘰 𝘭𝘪𝘧𝘦 𝘧𝘶𝘭𝘧𝘪𝘭𝘮𝘦𝘯𝘵") right now is helping people...

💡 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐈 𝐡𝐞𝐥𝐩 𝐩𝐞𝐨𝐩𝐥𝐞?

At Clickwork7 - I help connect publishers and their traffic to our internal products. Connecting the dots to create the best outcomes for everyone involved and building relationships with publishers, helping them maximise their relationships with us.

Outside of Clickwork7, I have an interest in mentoring (and hopefully some mentoring opportunities coming soon) and charity work.

🧠 𝐖𝐡𝐚𝐭 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬 𝐦𝐞?

Everything digital, I love watching the space, all the innovations and connecting with publishers who are able to supply quality web traffic for the UK & US."


bottom of page