top of page

The Great Facebook/Insta Crash of 2021; a reminder not to put all of your lead gen eggs in 1 basket

Updated: Mar 10, 2022

“Where were you during the Great Facebook/Insta crash of 2021?” Is a question I imagine my kids will one day ask, in absolute wonderment at how we could have survived for nearly a whole day without the major social platforms.

All joking aside, many businesses and social media professionals faced some serious blows as a result of the temporary downfall caused by a minor bug adjustment, and it served as a reminder to us all about the benefits of Omni-Channel Marketing.

Omni-channel refers to the use of a multi-faceted strategy that includes a mixture of marketing techniques, from direct marketing such as cold calls and email campaigns, social media and content marketing which sees you interact with wider audience groups, PR marketing which utilises professional relationships and partnerships to paid advertising and SEO which focuses on finding new audiences.

Each channel has its pros and cons, and some will be more suited to your specific company values, tone of voice and customer than others, but it’s almost impossible to implement them all effectively. So it’s important to choose a select few that work best for you and tailor your marketing efforts to your specific goals.

So how do you choose? Here’s some info about each and how they might be best for you:

Direct Marketing – Highly effective but also highly time-consuming. Requires a pre-compiled list of leads to contact. Great for firms targeting niche audiences. Pairs well with social media marketing.

Social Media Marketing – Great for reaching new and large audiences. Establishes long-term relationships with potential and current clients, requires regular updating and staying on top of trends. Pairs well with all other forms of marketing. Also a great way to generate new lead lists using direct messaging and automated connections.

PR Marketing – Used to objectively present information to consumers from trusted, reliable sources backed by well-known bodies. Great for establishing trust and gaining brand awareness for new audiences but requires specialist training and/or wealth of contacts in PR. Pairs well with SEO and social media marketing.

PPC (pay per click) and SEO (search engine optimisation) – Used to drive traffic to website and generate convertible leads. Requires defined and clearly planned budget and specific audience analysis to make as targeted as possible. Great for lead generation and moving up the Google Search Ranking. Pairs well with all other forms of marketing.

But wait! That’s not all. Your friendly neighbourhood socials specialist, Chloe Fox, has also created this handy guide of complimentary social channels, so you can utilise your current social media efforts and expand across new platforms with ease.

Need help with your social media marketing? Contact us today to find out what we can do for you.


bottom of page