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How to improve your B2B marketing in 2022

Marketing changes constantly, and now more than ever it’s important to establish your business online. Online marketing (especially social media) is key to building your business. You can connect with your desired audience, share industry knowledge and services, and increase scalability all with a click of a button.

But the misconception with B2B marketing is that it’s boring.

Yes, you’re not a B2C but that doesn’t mean you can’t show personality and build connections.

2022 is the year for change. The unconnected way of marketing is gone.

Here are four ways to improve your marketing, allowing your company to shine online because it deserves nothing less…

Rethink your branding.

Don’t be afraid to spice things up with new brand guidelines. That way, your company can stay up to date and fresh.

Switch up the forms of media.

Only post graphics? Why not create a variety of media across your marketing strategies? Everyone consumes content in different ways, so it’s important your marketing reflects that.

Video is becoming increasingly popular across all social media platforms, so try to utilise that. Think company videos, Instagram Reels, and TikToks!

Make your content tell a story.

Even though you’re targeting businesses, you are essentially targeting people, not robots! Create content that tells your company’s story, in order to build stronger and more personal connections with your audience. That way, audiences will be able to relate to your story and company.

One way you could do this is by showcasing the people behind the company: create a behind-the-scenes video, share company insights or share staff profiles.

Employee advocacy.

Speaking of employees, they can help spread the word about your company because who knows it better than anyone?

Create an employee advocacy guide and get your employees to share the company across social media- whether that be behind-the-scenes of employees at work, sharing team building events, milestones in the company, and more.

On LinkedIn, for example, make sure your employees are listed on your company's page. Encourage them to follow, engage in your company’s page, and tag the company in any posts.

Need help improving your marketing this year? Contact us today to find out what we can do for you.

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